To have a successful presence online, you need to have a consistent way to attract attention from customers and a reliable site to drive traffic to.
Here are 3 tips for each to make sure your site is fully optimized to attract large amounts of traffic and ensure your hardware can handle all these visitors.
Mobile Advertising – We’ve reached a tipping point where if you’re in business online, you NEED to advertise on mobile devices.
Google Insights makes it incredibly easy to setup an account and get your feet wet in mobile advertising without spending a fortune.
If you simply don’t have time to learn another new ad platform this is something that can be outsourced as well.
SEO – No SEO is not dead, in fact, it continues to drive the majority of traffic for many of the most successful companies online today.
Due to the complexity surrounding all the software updates Google has implemented over the years, we strongly recommend an SEO team with experience handling these situations to make sure you’re protected in the future.
SEO still has some of the highest ROI’s for your marketing dollar spent compared to any other strategy.
Retargeting – AdRoll is the leading company for retargeted ads online. You may have noticed you checked out a certain product at some point that you didn’t buy.
All of a sudden, that product is being advertised on nearly every website you visit! This is the beauty of ad retargeting.
This strategy allows you to gently remind your potential customer of you product, and makes them more likely to buy from you at a later point in time.
Hosting – It is critical to make sure the hosting plan you choose has a significant amount of space to accommodate the traffic to your site.
There are too many horror stories of people using a cheap hosting providing, have one of their videos/posts go viral and then watching their site crash due to overwhelming traffic.
IT Support – Making sure you hire a well respected IT support team can make your life infinitely easier than using individual freelancers to save a few bucks.
You want people who are familiar with your website and your systems who can make changes without sacrificing much in the way of “down time” for your site.
Cooling Systems – One of the leading causes of computers crashing, shutting down unexpectedly is overheating. This can also lead to damaged hardware.
When you use your computer to run your business, you need to make sure it functions properly at all times so you don’t lose out on any potential revenue.
Investing in a high grade cooling system will ensure your computer is fully functional and protected against any long-term hardware damage.